Work with me to build a workout programme you enjoy, a meal plan you LOVE that includes all of the foods you love and get daily support and motivation to reach your goal
Sam West
Online Coach
New spots available now
This form is free and will take you 30 seconds!

See some amazing client transformations

7 months
Working mum of 2
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"I absolutely love working with Sam. He helps me stay motivated, keeps me accountable and supports me every day to become a better person and a better Mum! I cannot recommend him enough, life changing for me. If you want results, Sam is your guy"

9 months
Office Worker
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"Online coaching has changed my life! I was in a bad place and had really bad habits...since working with Sam I have dropped 65kg and still going, i cycle over 100km per week and recently just completed a marathon. I cannot thank Sam enough."

8 months
NHS Worker
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"I got started with Sam when I was in a bad place, working long hours and no structure to my life! Working with Sam and doing the online coaching has been life changing for me and i have dropped 3.5 stone in weight and transformed my life! I cannot thank Sam enough. I highly recommend getting started with him"

14 pounds
27 year old
Working Mum
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Lost 14 pounds in 12 weeks: "I am so thrilled. I feel amazing and cannot recommend Sam enough. This programme is amazing and so easy to follow around by busy life"

4.5 stone
46 year old
Working Mum
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Lost 4.5 stone and maintained it for 3 years "I lost 4.5 stone and I am the fittest, strongest and healthiest I have ever been. Working full time and having a really busy schedule can be hard but with this programme it makes it easy to maintain and I am proof that age is just a number"

3.5 stone
27 year old
Events Manager
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Dropped 3.5 stone in 18 months "I joined with Sam to lose weight for a wedding but COVID hit and that didn't happen. But I have loved it and continued to work with Sam and I am fitter, stronger, healthier than ever and this programme fits perfectly around my busy work schedule and events. A complete lifestyle change that I can maintain forever, I love it"

7 KG / 40 CM
22 year old
Air Hostess
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Dropped 7kg & over 40cm in 12 weeks! "I was really worried about doing this programme as wasn't sure if I could stick to it BUT i absolutely loved it and its so easy to follow! Anyone who is busy but wants results...this programme is a must! I am more confident than ever and so happy with how much healthier and happier I am from working with Sam. I have learnt so much"

2 dress sizes
24 year old
office worker
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Dropped 2 dress sizes in 12 weeks. "I absolutely love working with Sam. I dropped 2 dress sizes in my first 12 weeks but have continued working with Sam ever since. I love having the simple structure, the constant accountability and coaching from Sam along with new recipe ideas and workout programmes too! Its helped me so much with my confidence, understanding how to balance a social life with getting results and I couldn't be happier. Sam is great"

43 year old
Working Mum of 2
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Completely transformed her lifestyle. "I started working with Sam and I was in a bad routine, had bad eating habits and my body reflected that. I was low on energy and with a full time job and 2 kids that needed to change! I feel the best I have ever felt and I am fitter, stronger and healthier than ever and have learnt so much since working with Sam. I love how simple this plan is to follow and I cannot recommend it enough"

52 CM
27 year old
Radiation Therapist
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52cm down in body measurements - "I got in touch with Sam all the way over in Australia as I saw how many people he was helping and how many results he was achieving with his clients. He seemed fun, his clients seem to still be able to enjoy life but were getting amazing results. Thats exactly what this programme is all about and its helped me so much! I have transformed my body, my mindset and my lifestyle and I am still working with Sam now as I love having a plan to follow each week and a coach who cares"

9 KG
23 year old
Events & Marketing Manager
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Lost 9kg in 18 weeks. "I joined a 6 week online challenge that Sam started in January 2021, i just needed help and needed a kick start to the year and I loved it! I loved working with Sam and he was so helpful so once the 6 week challenge finished I transitioned into his 121 coaching and that was the best thing I ever done! The results have been incredible and I cannot thank Sam enough for helping me understand that I can still enjoy life but get amazing results! My whole mindset has completely changed"

Meet your new Online Coach
Sam West

What I will help you with

Lose weight, create healthy habits and still enjoy the foods you love. Let me show you how!
Build Muscle
Always wanted to build muscle but need help achieving it, I will help you.
Optimize your health
I want to help you create new habits, improve your health and have more energy
Active Lifestyle
If you are interested in getting more activity into your everyday life, I am ready to show you the way

A coaching programme that covers everything

Book a FREE consultation call and let me find out what you are struggling with and explain how I can help you achieve everything you want to achieve and still enjoy the foods you love alongside enjoying a social life.
Fill out the form to arrange a call.
New spots available now
This form is free and will take you 30 seconds!

Everything you will ever need all in one place.

I help you to eat the foods you love but still get results! Family friendly recipes.
Training programmes to follow from home or the gym, built for you to fit around your busy schedule!
Daily chat and coaching with me to help you achieve your goals and stay accountable.
A simple to use app with everything you need in one place. Making life easier.
Measurements, tracking and daily coaching feedback to make sure you reach your goals and stay motivated!
Get started now!

Your progress

When we work together, it is important that we always know how far we are on your journey. Our app gives you a complete overview so we always know how far we are and how far we have left and can adjust the coaching to match your goals.

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Daily Chat

You have access to chat with us at any time. A personal coach to help you reach your goals that you will be in contact with daily. An extremely successful feature that allows you to constantly feel safe during your lifestyle changes. Regardless of when in the day a question arises, you write to us and we will answer within a short time. We are there to help on good days and bad, your goals become my goals!

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Meal Plans

A personalised meal plan that gives you family friendly recipes that the whole family can enjoy together. Shopping lists provided with your plan too. It makes it easier for you both when you have to shop, but also if you are having lunch and can't figure out what to eat. Flexible, enjoyable but delicious recipes to help you reach your goals

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Detailed Recipes

All our recipes are always described down to the smallest detail, so when you go shopping, you always know what you need to shop for. Besides that, you get all the nutritional values ​​so you too can learn a lot about the diet along with instructions on how to cook it too! Its never been so simple and enjoyable to follow

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Training Programmes

Detailed training programme you can follow from home or at the gym (you tell me where you want to train). It's easy to follow, accessible from anywhere and is just like having a Personal Trainer with you at every session. Giving you flexibility to train at times that suit you and your daily routine. Programme is available in the app with video demonstrations and via PDF too.

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Video Demonstrations

If you are ever stuck on what exercise is in your plan or you want to know how to perform it, 90% of exercises in the programmes come with video demonstrations to help you. So you will always know exactly what to do and how to perform each exercise. If you are a beginner this is PERFECT for you to learn

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Tips & Tricks

As your Online Coach, my task is that you leave here with your goals fulfilled, but also that you can stand on your own two feet and continue the progress and maintain your progress for life. We therefore always give you tips and tricks for your everyday life to help you learn how to live a healthier life for LIFE! A one time investment that continues to pay back FOREVER!

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More about toobusytobefit

Say goodbye to yo-yo diets

A plan that fits your life and daily routine. A workout programme that is flexible but helps you achieve your goals & a meal plan that includes recipes that the whole family can enjoy. Quick, convenient and simple but tasty recipes. It won't feel like a "diet" and it wont have you wanting to stop as all the recipes are built from the food you tell me you enjoy eating and we work together so you understand how to fit in the foods you love and still enjoy a social life so its all about building a lifestyle without crazy restrictions.

Flexibility to fit your busy life

We do workouts you can do at home, in the gym, in the park or the hotel. I will help you to build a structure and include working out as part of your daily and weekly routine without giving up hours of your time. The training programme will be built for you to fit in around work, kids and other commitments. Flexibility to complete every session at times that suit you!

Cost Effective

A full coaching experience with daily support and so much more for the 1/4 price of what hiring a Personal Trainer will be. Personal Training is amazing but it sometimes doesn't cover the main issues and struggles. I work with you to eliminate your struggles and help you work through them and be able to get life changing results and also maintain them whilst saving money long term.

The Complete Coaching Experience

My Online Coaching covers every area you need to make huge lifestyle changes. We work closely together to reach your goals and I will help you to learn how to train, what to eat, how to enjoy your social life whilst still getting amazing results. I will work with you to improve your fitness, your overall health and your mindset. You will never look back once you get started and you will be amazed at how much progress you will make.

Message from Sam

My passion is to help you achieve your goals working closely with me to build a lifestyle you enjoy, that is sustainable and that gets you the results you have always wanted. Too many people are focused on quick fix diets and short term goals and I work with all my clients to change this and help them to create amazing life long changes so when they achieve the progress they want, they can maintain it for the rest of their life. So goodbye to yo-yo diets and say hello to a new simple, flexible lifestyle that is built for YOU around the busy life YOU live.
Sam West
Online Coach at

Fill out the form today and lets arrange a call

Fill in form today!
This form is free and will take you 30 seconds!

Frequently asked questions

Get answers to the most frequently asked questions before we talk for the first time.

Can I email you with any questions?

Yes of course send me an email on sam@toobusytobefit.com

Who is "toobusytobefit UK"?

Sam West and his team of professionals who, among other things, are trained in habit coaching, nutrition and health, personal training and mindset coaching. Sam and his team cover every aspect of what you need and have the knowledge and experience to back it up! You're in great hands!

Can I still get results if i have a busy lifestyle & children?

YES! Most of my clients have families and a busy life. Everyone is busy but I will help you prioritise things in your life too. The name toobusytobefit is basically created by the very life most of us live: A busy life. I teach you to make the most of your time whether you have 2 or 5 children, a sales job or something else that steals your time. I am the perfect coach for you if you have kids and a busy lifestyle. I myself come from a busy life and we can do much more than we think.

How many hours per week should I train?

It is individual but I would say this: we have 168 hours a week. We sleep (most of us) for about 56 hours a week. That equates to 8 hours a day. Then we work for about 56-65 hours a week and basically have 47 hours to do everything else in. We want to learn to get an active life prioritised into the 47 hours and we train 3-5 times a week of 30 -45 minutes, then we still have a huge amount of time for other things. So yes, I help you organise your week so that it fits 100% into your current lifestyle. We work together to build a healthy balanced lifestyle but you will absolutely love the training sessions that I provide for you anyway so it makes it easier to get them done!

Do I get a "cheat day"?

The key is not to eat restrictively, but flexibly so that you can in principle "cheat" daily. I teach you about diet and nutrition in food so you will never feel like you need a cheat day. You will be able to eat a pizza daily and still lose weight - you shouldn't feel the need or urge for a "cheat day" as you will be eating all the foods you love as part of working with me. Understanding how to fit these foods into your life will be the key.

Do I have to have a gym membership to join?

No, absolutely not. Half of my clients achieve their goals without signing up for a gym. I will build a programme for you that includes any equipment you have access too and ensure the plan suits you and your lifestyle, but I always recommend joining a gym, as it contains a huge number of variations of weights and machines that make your journey easier. But it is not a requirement and not necessary.

Is the nutrition side of this boring and restrictive

No it is not. What I specialise in is making your diet plan very similar and include the foods you are already used to eating. You will not get dry chicken and salad as a diet plan and have to live out of tupperware boxes. You will be able to eat all the foods you love, get results and not feel like your on a restrictive diet. The key is to eat food you love and be able to build the meals into your family life and social life too.